BRANDING
On the branding side of my role, I helped rebrand both existing and new materials to ensure the company’s updated brand identity was carried through smoothly and consistently. I created promotional products for their upcoming trade show at MODEX, designed a logo and banner for their newsletter The Integrator, updated business cards to align with the new branding, refreshed older slides and brochures used for meetings and clients, and developed content for their social media platforms.
PROMOTIONAL PRODUCTS FOR MODEX
MODEX is one of the three major trade shows Hy-Tek Intralogistics attends to build partnerships and showcase the solutions they have been developing. For this event, the company wanted a unique promotional product that would highlight the different robots they offer and demonstrate what each robot is capable of doing.
My team and I developed the idea of turning these robots into Pokémon style trading cards as a creative way to showcase their functionality and appeal to potential partners. We called them “Pokébots” and designed each card to reflect the robot’s real world capabilities through custom moves, abilities, HP, and other classic Pokémon card elements. I hand illustrated each robot as well as the back design of the cards, helping create a fun and memorable promotional piece for the trade show.
THE INTEGRATOR
The Integrator is a company newsletter created to bridge the gaps between different teams within Hy-Tek Intralogistics and improve internal communication, making collaboration across departments feel more natural and accessible. For this project, I designed a banner for the header, a lockup design for future Integrator branding needs, a logo, and a footer, which includes the company’s social media platforms and internal portals for employees to connect with other Hy-Tek team members.
COMPANY BUSINESS CARD
Business cards are used throughout Hy-Tek Intralogistics when meeting clients, attending trade shows, and building professional connections. While each employee has their own card, the design remains universal so the brand is easily recognizable and consistent across the company. Since the existing business cards still reflected the old branding, they no longer aligned with Hy-Tek’s rebrand. I redesigned the business cards using the updated Hy-Tek logo, brand colors, and design elements to create a more cohesive and modern look.
RE-BRANDING
Hy-Tek Intralogistics is currently going through a rebranding process, and several materials including brochures, word documents, and slide decks need to be updated to reflect this new identity. These updated assets are used when presenting ideas to clients and internal teams, helping ensure a consistent brand experience and making Hy-Tek more memorable as the company builds new partnerships.
SOCIAL MEDIA
Hy-Tek Intralogistics aims to maintain a strong social presence by consistently updating its LinkedIn page so partners, clients, and employees can stay informed about events, deals, and company announcements. I designed content for the LinkedIn page to help increase engagement and keep both internal and external audiences connected to what Hy-Tek is doing.
